More than 50% of the global population uses their phone to access the internet. In the US and Europe, this is more than 60%. And for at least 40% of the global population, their (smart)phone is their main device for surfing the internet.
This is a lot of potential traffic for an affiliate marketer. And I bet you most of you do not utilize it – myself included. And that is a missed opportunity. Even if you just get to market at only a slice of this traffic in one specific country, it is still a big audience for promoting products. And it is expected that this audience will only grow bigger in the coming years.
Now as you may know, mobile marketing is not really the same as online marketing for normal computers (or even tablets as IPad and such, which form a middle ground). In some ways it is whole different ball game.
Some striking differences:
Screen Size. The screen which the customer uses is much smaller than a normal. This gives you much less space to advertise in, and limits your possibilities. For instance, banners need to be much smaller. Furthermore, the landing pages you use have to be adapted to the mobile screen (you can keep using the normal web version but this will lower your conversion rate in almost all cases).
Utilitzation. Many smartphone users use apps to access information and to use programs. This means that a lot of communication is taking place within these apps. Furthermore, many functions in apps are not the same as they work on a normal screen. You cannot (as of yet) advertise in the Facebook mobile app as you can in their browser version for example.
Monetization. Business Models are very different. As of yet, people do not like to complete large transactions on their phone. Thus, there is less scope to push products for sales. Lead generation seems the way to go though. However, as the screen is much smaller, the process of signing up needs to be more simple that for most web versions.
This all means that mobile marketing takes a quite special place within online marketing. Methods that work for you on the normal media can fail miserably on mobile. Take google search advertising for example. On a small screen it is less potent, and your landing page have to customized to small screen too. Furthermore, you product needs to be easy to convert.
On the other hand, mobile advertising can give great new opportunities as well. You can build an app and market within it. And of course you can market specific products for mobile in an easier way.
What products are suited for mobile marketing?In my experience, products that convert well on mobile traffic are:
> Mobile apps (obviously)
> Mobile downloads
> Music and other small multimedia
> Simple email submits (lead generation)
> Dating with simple mobile sign up form
In most cases you will need a mobile LP to increase you conversion rate, but you can test by going direct first to see if it converts and if the traffic source is sound.